12/17/2023 0 Comments Apple podcasts new and noteworthy![]() But it can be accomplished through various methods, and audio ads are among the most effective. The Maida campaign showcases how targeting within podcasts, will help you appeal to high potential audiences.īecoming a popular podcaster takes dedication and strategy. The feature then drove an exponential number of downloads. The increase in search inquiries prompted Maida to become a feature on the Apple Podcasts’ homepage under ‘New and Noteworthy’. People exposed to the ad searched for it. ![]() The audio ad aired for 3 months, achieving an impressive listen-through rate of 94.6%. It was distributed across all popular Saudi listening platforms and look-a-like shows. We created a 22-second Arabic-only spoken ad, read by the show’s host, Dr. ![]() The aim was to drive listeners of other shows to search, find, and listen to Maida. We launched a dynamic audio advertising strategy targeting the key listening audience: female, Saudi nationals with families. During the early stages of the show, they were seeking an increase to listeners and subscribers. Maida, is a popular Arabic podcast for families in the Middle East. In the following case study, you can see how we use targeting to better promote a podcast called Maida. This is what makes it a valuable tool in regards to increasing listening. With podcast ads, you can precisely target by listener country, language, content, and demographics (plus more!). By creating compelling audio ads and strategically placing them on popular podcast platforms and content (aligned to your genre of course), you can capture the attention of potential listeners. To get that first 1000 listeners, or whatever your goal may be, you need to create a buzz around your podcast. Plus you can use the narrow targeting to speak to look-a-like audiences of other shows. ![]() You won’t be spending on talking to non-podcast listeners. The audience is relevant and wastage will be low. This means your return on ad spend will be high. Using podcast ads will help you reach highly convertible audiences because they already love podcasts. It’s your metaphorical low hanging fruit. One powerful approach to promote your podcast is perhaps the most obvious. That coveted 1,000 listeners milestone may seem out of reach, but with the right strategies, it’s entirely achievable. If you’re an aspiring podcaster or even a seasoned pro, you’ve likely wondered how to amass a bigger listener base. In this article we showcase the use of podcast advertising to advertise your podcast! If you want to increase listener numbers at a low cost and high conversion – read on!īesides a look at the benefits, we also share a case study that resulted in more downloads and a feature on Apple Podcasts! ![]()
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